What happens when a rock 'n' roll legend promotes a music player in a world where the iPod, and its smartphone cousins, already dominate the market?
If that legend is Neil Young and the music player promises higher-quality sound than any of its competitors, it becomes the third-biggest Kickstarter campaign (video above) in the history of the site.
The crowdfunding campaign for Young's Pono Music closed Tuesday (April 15, 2014), having raised more than $6.2 million. The campaign's goal of $800,000 was blown away less than 24 hours after it launched in March (2014). MORE HERE