The Story of 4AD

Ivo Watts-Russell’s legendary independent record label 4AD — home in the ’80s and ’90s to the Pixies, Cocteau Twins, This Mortal Coil, Throwing Muses and so many more — is the subject an exhaustive history with the publication of journalist Martin Aston’s new book “Facing the Other Way: The Story of 4AD.”

The British independent labels that flourished during the post-punk era had such distinct identities that they could be thought of as physical locations. If Factory felt like an art gallery-cum-nightclub and Rough Trade a left-leaning college campus, then 4AD was a church. MORE HERE