Tuesday, January 28, 2014

The Aloe Blacc Lincoln Interactive

Lincoln has teamed with recording artist Aloe Blacc and Interscope Records to create an interactive music video for his new song "Love is the Answer." The video (above) was teased during one of four Lincoln ad spots that aired during the Grammy Awards telecast Sunday night (January 27,2014).

The collaboration with Blacc is Lincoln's latest approach to surround cultural conversation of its vehicles and amplify the brand's digital content by providing an interactive experience that allows consumers to uncover their own version of the video. MORE HERE

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