Wednesday, September 4, 2013

Melissa Manchester Crowdsourcing-A-Go-Go

Her first album debuted in 1973, and exactly 40 years later Melissa Manchester is still going strong, thanks in part to her fans, lovingly dubbed "Fanchesters" by the singer's daughter. Manchester's 20th album, You Gotta Love The Life, is a collection of favorites she's performed live for years with fans urging her to "record these already."

However, without a label to bankroll the project, and with the music industry having changed drastically since the days of Don't Cry Out Loud, or Midnight Blue, Melissa wasn't sure how to go about financing it -- until her students at USC's Thornton School of Music taught her about the magic of Indiegogo, and a fan-funding campaign began. source

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