Monday, February 3, 2014

Bob Dylan's Super Shill For America



Well into the third quarter of a football game long since decided, a familiarly croaky voice intoned a Madison Avenue koan: "Is there anything more American than America?"

It was Bob Dylan, urging all who watched the Super Bowl to buy American cars. Specifically the Chrysler 200, judging from the title card at the end. (Never mind that Chrysler is owned by Fiat, a multinational company headquartered in Italy.) But Dylan didn't mention Chrysler, just "American pride," and "the zoom, and the roar, and the thrust," and "the heart and soul of every man and woman working on the line." source

Due to the nature of the game's lopsided score and that the ad ran in the third quarter, the question is : haw many saw the estimated $16 million spot. MORE HERE

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