Wednesday, July 31, 2013
Music Familiarity Study Results
Do you like new music? Many listeners say they do. But a surprising new study suggests that no matter what listeners say, they're more eager to listen to music that they're already familiar with than the new stuff.
Curiously, the findings -- published in the journal Marketing Letters -- contradicted an initial survey in which study participants indicated that they would prefer for radio stations to play more new music. Turns out folks don't mean what they say. MORE HERE