Monday, December 24, 2012
Justin Timberlake Made Myspace For Musicians
In 2007, MySpace ruled social networking. The multibillion-dollar online empire had four times as many members as its chief rival, Facebook.
Yet by 2009, the site had nearly collapsed. MySpace crumbled under the weight of intrusive ads, dubious management, and an ascendant Facebook. Close to a million users abandoned the website each month for two years. Myspace was finished.
News Corp, which bought the site for $580 million, dumped it last year for $35 million.
The site's new owners have rebuilt Myspace from scratch. Pop star Justin Timberlake and ad firm Specific Media scooped it up with plans to revitalize the social network while acknowledging that there's no use in fighting Facebook.
The new Myspace focuses the last constituency to stick with the social network: musicians. MORE HERE