Activity in certain regions of the brain can predict whether you'll
like a new song enough to buy it, whether it's indie rock like Florence + The Machine's "Drumming Song" or experimental electronica like Ratatat's "Neckbrace."
Those are just two songs used in new research that explains how new music rewards the brain. The study found that the more active the nucleus accumbens
(a small area deep in the brain), the more likely people are to shell
out cash for new music. This willingness is especially strong when the
nucleus accumbens interacts with a brain region that stores memories of old music.
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