Lana Del Rey's Burning Desire For Jaguar

Last year it was announced that Lana Del Rey is the new face of Jaguar.

The marketers at Jaguar have been handing out wheelbarrows full of cash, so don't knock Lana Del Rey for getting hers. The otherwise H&M spokesmodel lends her Born to Die: Paradise Edition promotional single "Burning Desire" to the sports car's 2013 F-TYPE campaign, which not only ponied up for the velvet curtain-lined performance clip above but will put out a short film soundtracked to the song and starring Homeland's Damien Lewis later this year.

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