Madonna’s Super Bowl halftime show was more popular viewing than the football game itself, according to TiVo.
Madonna’s show was more popular viewing by nearly a 16 percent margin over the game itself – and TiVo said it wasn’t because so many viewers rewound to watch rapper M.I.A give them the finger, though the company is checking to see if the controversy encourages those who recorded the Super Bowl to go back to that moment and see it for themselves. MORE HERE
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